Archive for the ‘Public Relations’ Category
Crisis Communication
Every business will end up in a situation where the business will be in a crisis that affects the organization publicly. The crisis the business faces could be a recall of a product you make, a recall of a product you sell, or an indiscretion by an employee to name a few. The key, like any business situation is to be prepared to communicate to all your constituencies. The worse thing that can happen is fail to communicate and alienate customers, suppliers, or employees.
Don’t let the public fill the company’s communication gaps
The simple truth is the organization needs to take control of the situation to insure the correct information and enough appropriate information gets to the public. If you do not communicate the information, the public will fill in the gaps for good or bad. If you have a good reputation, people will tend to give you the benefit for a while, but that will not last. Ask any prominent politician that has run into problems. Most of the time people will forgive some transgressions, but when the “spin” gets too heavy people revolt. If your organization does not have a strong reputation the crisis can kill the business.