Common Business

Everyone is always trying to keep score.  In business we generally use sales and profits as the most basic indicator of how a business is doing. If these indicators are up, we are happy, negative the opposite.  But how do we get even better if we are up or how do we attack the problem if the company is down?  Benchmarking is a good answer.  You can benchmark your business internally, versus other businesses in your industry as well as versus other business outside your industry.  The benchmark information will give you the clues you need. 

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This blog will present situations, ideas, and information that will help business people make good common sense decisions based on solid experience that will stand the test of time.

The ideas presented will be based on my over thirty years business experience in marketing, management, and creating new businesses.  I have have been to the “school of hard knocks” and worked in for profit, not-for-profit and the education environment, so hopefully I will be able to preset what I call “business sense” to everyday business problems.

Please join me as we move forward!

John Marrinan
Contributing Editor